The milk road crypto
Author: g | 2025-04-25
This is Milk Road, where we milk the crypto news cow so you don't have to. 🥛🐄 This is a simulated portfolio reflecting the Milk Road PRO research team's view of what an
The State of Crypto - Milk Road
Milk Road is a daily crypto newsletter and website that provides tools, analysis, and news to help readers stay updated on cryptocurrency.Revenue Per Visitor$0.23Founded ByShaan PuriRevenue Per Visitor$0.23Who is Shaan Puri?Shaan Puri is the co-founder and current chairman of Milk Road, a daily newsletter that publishes crypto-related news and updates. Additionally, Shaan is the current Senior Director of Product, Mobile Gaming, and emerging Markets at Twitch. Before taking on these roles, Shaan founded Bebo, an esports tournaments platform that he later sold to Twitch. Shaan holds a Bachelor of Science degree from Duke University.What problem does The Milk Road solve?Crypto enthusiasts are looking for the right way to invest and make their way in this space.Founder-Market FitSkillsWhat skills did Shaan Puri have that led to their success?How did Shaan come up with the idea for The Milk Road?Shaan Puri and Ben Levy were friends. While working on Shaan’s brand, they delved deep into the crypto ecosystem. Since they were talented writers, they decided to turn their hobby and interests into a full-time gig. embed:tweetShaan's Tweet explaining how they started Milk RoadHow did Shaan Puri build the initial version of The Milk Road?Milk Road started as a Google Doc that the co-founders emailed to friends. They created a simple logo of a milk bottle on Canva and acquired the domain for $2000. After validating the business idea, they quickly built a landing page on Beehiiiv.Milk Road landing page from January 2022What was the growth strategy for The Milk Road and how
Crypto's earnings are in - Milk Road
Did they scale?Puri leveraged his Podcast and Twitter to grow his audience quickly. He also applied Sam Parr’s playbook for growing The Hustle to fuel the growth of his newsletter. embed:tweetShaan's Tweet explaining how he leveraged Sam Parr's playbook for growing his audience The co-founders also run a publicity stunt to increase subscriber signups. In spring 2022; the co-founders put $1 million in a public crypto wallet so Milk Road readers could watch the investment develop in real-time. They continued to see signups multiply even though the investment crashed by 70%What's the pricing strategy for The Milk Road?Milk Road offers a free version and the Milk Road PRO, which is for those looking to step up their crypto investing game. Milk Road PRO is $22/month and $220/year. What were the biggest lessons learned from building The Milk Road? Be friends with winners, then learn from them. — Shaan Puri on TwitterShaan Puri co-hosts a podcast with Sam Parr, his buddy and mentor. He learned Purry's marketing techniques and applied them in growing his newsletter. Crazy stunts are good. But wear a helmet in case you crash. — Shaan Puri TweetedThe decision to place $1 million into a public crypto wallet for Milk Road readers to observe the investment’s live progress was risky, despite yielding some benefits in terms of newsletter audience growth.What platform/tools does The Milk Road use?The Milk Road Acquisition: How much did The Milk Road sell for and what was the acquisition price?Shaan and Levy grew Milk RoadCrypto's A earnings - Milk Road
Certainly been the better known, Sorare has been the one with the better growth. And that’s because they’ve taken the slow & steady route, not the “let's hype it on all social media” route.3/ Sorare has one of the easiest onboarding experiences in Web3 All you need is an email address to create your wallet. You can even connect a Gmail or Facebook account. No gibberish about seed phrases or long alphanumeric addresses. New users don’t even need to worry about converting funds to crypto. Everything’s in dolla dolla bills.No crypto = one less headache for new users.Week 1 summary: So far, the experience has been good. The onboarding was quick & easy and we didn’t have to spend a single dollar.Now we have our eyes set on Week 2. We’re gonna shop around to upgrade the team and enter some tournaments to win rewards. We got our eyes on the prize.Think you got what it takes to compete with the Milk Road Sluggers? Claim your FREE pack here!P.S – starting next week we're gonna be holding our own Milk Road challenges vs our readers. So you might wanna start building that dream team now. We won't be taking it easy on you…MEME OF THE DAYThat's a wrap for today, ladies & gents. Stay thirsty & see ya tomorrow!If you want more, be sure to follow our Twitter (@MilkRoadDaily)A ROADERS REVIEWWe love you too.VITALIK PIC OF THE DAYNote to self: Don't do the "arm on the shoulder" when taking a pic with Vitalik. He'll give you that side-eye.DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.. This is Milk Road, where we milk the crypto news cow so you don't have to. 🥛🐄 This is a simulated portfolio reflecting the Milk Road PRO research team's view of what an From Crypto News to Eight-Figure Exit: The Story of Milk Road. Photo by Art Rachen on Unsplash. Milk Road’s growth was driven by a combination of organic and paidMilk Road 2025 Crypto Predicti - The Milk Road Show - Apple
And arbitraging their investments in Microstrategy, which means they don’t actually need $MSTR to go up to make money.If you have no idea what that previous sentence means, don’t worry – neither do I! But perhaps that’s a sign that we should both stay away from $MSTR. The takeaway? Microstrategy is no longer a simple levered play on Bitcoin. It’s a complex and volatile financial instrument that (unless you really know what you’re doing) is probably worth shying away from. (On the flip side: if you’re looking for simple, long-term strategies — click here — we’re currently offering 50% off our Crypto Investing Masterclass).Alright, stay safe out there folks!MILK ROAD PRO PORTFOLIO UPDATES 📊What is this, a pullback for ants?Like clock-work, every Tuesday, we’re here to share our updated list of investments from the Milk Road PRO Portfolio. Disclosure: We are not a day trading portfolio so don’t expect a high volume of trades. Read our “how to build a crypto portfolio in 2024” report to learn more about our portfolio strategy.Portfolio performance 📉The Milk Road PRO Portfolio saw a significant increase over the past 7 days. Our portfolio value is at $130.5K, up 6.29% since last week. Markets have been on a strong upward trend this past week, with the Russell 2000—a broad index tracking U.S. companies—hitting fresh all-time highs.What does this tell us? Clear confirmation that we’re in full risk-on mode. 🍌Investors and market participants are closely watching to see what changes might come once Trump is officially inaugurated in January. While U.S. markets are optimistic, global markets are more cautious, anticipating potential new tariffs. These could dampen global demand as Trump pushes to boost domestic production and ensure key technologies are developed at home, reducing reliance on other countries.Meanwhile, in the crypto world, things are looking bright as well. Over the last 7 days, the market has been overwhelmingly positive, posting a solid 6% gain. 💪Portfolio changes 👀The Milk Road PRO Portfolio is available for Milk Road PRO members only.GO PRO AND UNLOCK: Full access to the Milk Road PRO Portfolio. 👆NEW: Our yield strategies 👀Our weekly reports that help you invest successfully in crypto. 💰Full access to our weekly bull market peak indicators. 📊Full access to the Milk Road PRO community. 🫂50% OFF the Crypto Investing Masterclass 📚️ PRO REVIEW OF THE WEEKBITE-SIZED COOKIES FOR THE ROAD 🍪Emergence, The Block’s debut conference, is taking place in the stunning city of Prague. A conference in early December, followed by a winter getaway in Europe—sounds like a dream, doesn’t it?*Bitcoin slips to $91,000. Is this part of a classic pullback or just a minor correction? Our friends at Blockworks have full breakdown for you. Bitcoin ETFs saw $438M of outflows yesterday. Seems like we’re finally seeing a (relative) cooldown in the market after a wild November. We’re currently growing our team and are on the hunt for someone to lead partnerships at Milk Road. Think you’ve got what it takes? Click above to read the job description andCrypto Meta Transactions - Milk Road
Today’s edition is brought to you by Trezor — the original hardware wallet that keeps your crypto safe and your mind at ease.Trezor’s devices are now up to 50% off 🤯GM. This is Milk Road, the daily newsletter that yields insights, laughs, and “oooh, I get it!” moments.Here’s what we got for you today:✍️ How we’re taking profits this cycle✍️ Are NFTs about to make a comeback?🎙️ The Milk Road Show: Your Crypto Isn't Safe! w/ Ian Rogers, Ledger CXO🍪 We’re on the hunt for a Crypto Researcher and Analyst for Milk Road PRO – apply here!HOW WE’RE TAKING PROFITS THIS CYCLE 💵This cycle we’ll be taking profits in Ethena’s high-yield $USDe, and Maker’s $DAI stablecoins.That last choice probably won’t surprise you (we’ve been very vocal about our love for Maker), but the choice to go with $USDe might give you pause…‘Cause the high-yield (20%+) stablecoin of last cycle was Terra Luna’s $UST. …and that famously went belly up, kickstarting the previous bear market.(Hint: stablecoins aren’t meant to do this 👇).But while $USDe may seem similar on the surface, it operates very differently under the hood.Terra Luna’s ‘stable’ coin worked like this:1 $UST would always be redeemable for $1 worth of $LUNA.If the price of $UST fell below $1 (say 90 cents) traders would be incentivized to buy 1 $UST for less than a dollar and swap that for $1 worth of Luna tokens, then sell that for $1 and lock in an instant profit of 10 cents (or 10%). Keeping the whole thing stable…in theory.Problem was: if the price of both $UST and $LUNA cratered, the whole thing would fall apart (which it did).$USDe ain’t playing that game.What Ethena does is, for every dollar you put into $USDe, they go both long (betting prices will go up) and short (betting prices will go down) on $BTC, $SOL, and staked $ETH. So if these currencies go down overall, they make money on their short positions, while losing money on their long positions (cancelling both profit and loss out, and maintaining a stable value).The way they return INSANE 29%+ yields (👇)Crypto's feeling greedy - Milk Road
Keep em comin’e/ extreme greed – Fear isn’t in my vocab. I feast while others dietHit “reply” to this email and let us know.THE TOP 5 ALTCOINS TO BUY IN MAY 👀Depressing Fact: Crypto has been bleeding for the past 45 days straight.Milk Road Take: This is a typical correction. This is not the bull market top.With that in mind, now could be a huge opportunity to scoop up some assets that will do well this cycle.On today’s Milk Road Radio episode, we walk you through our top 5 altcoin picks for May.Check it out on your favorite platform. 👇YouTube | Spotify | Apple PodcastsWHAT’S GOING ON WITH EIGENLAYER? 🧐All eyes have been on one thing this week… Eigen Layer. Why? The staking protocol is gearing up to do a massive airdrop of its new token, $EIGEN.It released the whitepaper with all the details and there were a few things that got people’s attention: The tokens are initially non-transferable. Basically, the tokens are locked up for a while (and no one really knows how long which appears to be a feature, not a bug) Users in most countries are restricted from receiving the airdrop. This includes the U.S., Canada, China, Russia, and more. Source: @WazzCryptoThe Community’s Take: The reaction has been mixed…On one hand… some see it as a necessary step towards decentralization and the long-term health of the EigenLayer ecosystem. On the other hand…some people view it as a missed opportunity for inclusivity and a fair distribution of rewards.This 3 tweet convo summarizes it best: Source: @Axel_bitblaze69Source: @BlasterMateBITE-SIZED COOKIES FOR THE ROAD 🍪Uncover the alpha with the ARC – this Thursday, May 2nd, at 12 p.m. EST, join ARCrypto’s LIVE webinar, where they’ll share exclusive insights from Token2049 in Dubai that will shape the next decade of crypto. CEO and founder Gven Sariol takes center stage with rising star Igor Statsenko to share the innovations that are making history!*Wanna team up with the Milk Man? We currently have 5 positions open – check ‘em out and apply here!Changpeng Zhao (CZ) has been sentenced to 4 months in prison. Fun fact: He’ll be the richest inmate in the U.S. (estimated net worth: $33B)Major crypto stocks, like Coinbase and MicroStrategy, are down in price over the last 24 hours. Crypto miners like Marathon Digital and Riot Platforms are also in the red zone.BlackRock’s tokenized fund (BUIDL) hit $375M in assets under management (AUM). It’s now the world’s largest treasury fund. (Btw, the fund invests at least 99.5% of its total assets in U.S. government securities, cash, and repurchase agreements collateralized fully by U.S. government securities or cash).Coinbase rolled out Lightning Network support for users. The integration enables a faster and cheaper. This is Milk Road, where we milk the crypto news cow so you don't have to. 🥛🐄 This is a simulated portfolio reflecting the Milk Road PRO research team's view of what anComments
Milk Road is a daily crypto newsletter and website that provides tools, analysis, and news to help readers stay updated on cryptocurrency.Revenue Per Visitor$0.23Founded ByShaan PuriRevenue Per Visitor$0.23Who is Shaan Puri?Shaan Puri is the co-founder and current chairman of Milk Road, a daily newsletter that publishes crypto-related news and updates. Additionally, Shaan is the current Senior Director of Product, Mobile Gaming, and emerging Markets at Twitch. Before taking on these roles, Shaan founded Bebo, an esports tournaments platform that he later sold to Twitch. Shaan holds a Bachelor of Science degree from Duke University.What problem does The Milk Road solve?Crypto enthusiasts are looking for the right way to invest and make their way in this space.Founder-Market FitSkillsWhat skills did Shaan Puri have that led to their success?How did Shaan come up with the idea for The Milk Road?Shaan Puri and Ben Levy were friends. While working on Shaan’s brand, they delved deep into the crypto ecosystem. Since they were talented writers, they decided to turn their hobby and interests into a full-time gig. embed:tweetShaan's Tweet explaining how they started Milk RoadHow did Shaan Puri build the initial version of The Milk Road?Milk Road started as a Google Doc that the co-founders emailed to friends. They created a simple logo of a milk bottle on Canva and acquired the domain for $2000. After validating the business idea, they quickly built a landing page on Beehiiiv.Milk Road landing page from January 2022What was the growth strategy for The Milk Road and how
2025-03-31Did they scale?Puri leveraged his Podcast and Twitter to grow his audience quickly. He also applied Sam Parr’s playbook for growing The Hustle to fuel the growth of his newsletter. embed:tweetShaan's Tweet explaining how he leveraged Sam Parr's playbook for growing his audience The co-founders also run a publicity stunt to increase subscriber signups. In spring 2022; the co-founders put $1 million in a public crypto wallet so Milk Road readers could watch the investment develop in real-time. They continued to see signups multiply even though the investment crashed by 70%What's the pricing strategy for The Milk Road?Milk Road offers a free version and the Milk Road PRO, which is for those looking to step up their crypto investing game. Milk Road PRO is $22/month and $220/year. What were the biggest lessons learned from building The Milk Road? Be friends with winners, then learn from them. — Shaan Puri on TwitterShaan Puri co-hosts a podcast with Sam Parr, his buddy and mentor. He learned Purry's marketing techniques and applied them in growing his newsletter. Crazy stunts are good. But wear a helmet in case you crash. — Shaan Puri TweetedThe decision to place $1 million into a public crypto wallet for Milk Road readers to observe the investment’s live progress was risky, despite yielding some benefits in terms of newsletter audience growth.What platform/tools does The Milk Road use?The Milk Road Acquisition: How much did The Milk Road sell for and what was the acquisition price?Shaan and Levy grew Milk Road
2025-04-24And arbitraging their investments in Microstrategy, which means they don’t actually need $MSTR to go up to make money.If you have no idea what that previous sentence means, don’t worry – neither do I! But perhaps that’s a sign that we should both stay away from $MSTR. The takeaway? Microstrategy is no longer a simple levered play on Bitcoin. It’s a complex and volatile financial instrument that (unless you really know what you’re doing) is probably worth shying away from. (On the flip side: if you’re looking for simple, long-term strategies — click here — we’re currently offering 50% off our Crypto Investing Masterclass).Alright, stay safe out there folks!MILK ROAD PRO PORTFOLIO UPDATES 📊What is this, a pullback for ants?Like clock-work, every Tuesday, we’re here to share our updated list of investments from the Milk Road PRO Portfolio. Disclosure: We are not a day trading portfolio so don’t expect a high volume of trades. Read our “how to build a crypto portfolio in 2024” report to learn more about our portfolio strategy.Portfolio performance 📉The Milk Road PRO Portfolio saw a significant increase over the past 7 days. Our portfolio value is at $130.5K, up 6.29% since last week. Markets have been on a strong upward trend this past week, with the Russell 2000—a broad index tracking U.S. companies—hitting fresh all-time highs.What does this tell us? Clear confirmation that we’re in full risk-on mode. 🍌Investors and market participants are closely watching to see what changes might come once Trump is officially inaugurated in January. While U.S. markets are optimistic, global markets are more cautious, anticipating potential new tariffs. These could dampen global demand as Trump pushes to boost domestic production and ensure key technologies are developed at home, reducing reliance on other countries.Meanwhile, in the crypto world, things are looking bright as well. Over the last 7 days, the market has been overwhelmingly positive, posting a solid 6% gain. 💪Portfolio changes 👀The Milk Road PRO Portfolio is available for Milk Road PRO members only.GO PRO AND UNLOCK: Full access to the Milk Road PRO Portfolio. 👆NEW: Our yield strategies 👀Our weekly reports that help you invest successfully in crypto. 💰Full access to our weekly bull market peak indicators. 📊Full access to the Milk Road PRO community. 🫂50% OFF the Crypto Investing Masterclass 📚️ PRO REVIEW OF THE WEEKBITE-SIZED COOKIES FOR THE ROAD 🍪Emergence, The Block’s debut conference, is taking place in the stunning city of Prague. A conference in early December, followed by a winter getaway in Europe—sounds like a dream, doesn’t it?*Bitcoin slips to $91,000. Is this part of a classic pullback or just a minor correction? Our friends at Blockworks have full breakdown for you. Bitcoin ETFs saw $438M of outflows yesterday. Seems like we’re finally seeing a (relative) cooldown in the market after a wild November. We’re currently growing our team and are on the hunt for someone to lead partnerships at Milk Road. Think you’ve got what it takes? Click above to read the job description and
2025-04-12Today’s edition is brought to you by Trezor — the original hardware wallet that keeps your crypto safe and your mind at ease.Trezor’s devices are now up to 50% off 🤯GM. This is Milk Road, the daily newsletter that yields insights, laughs, and “oooh, I get it!” moments.Here’s what we got for you today:✍️ How we’re taking profits this cycle✍️ Are NFTs about to make a comeback?🎙️ The Milk Road Show: Your Crypto Isn't Safe! w/ Ian Rogers, Ledger CXO🍪 We’re on the hunt for a Crypto Researcher and Analyst for Milk Road PRO – apply here!HOW WE’RE TAKING PROFITS THIS CYCLE 💵This cycle we’ll be taking profits in Ethena’s high-yield $USDe, and Maker’s $DAI stablecoins.That last choice probably won’t surprise you (we’ve been very vocal about our love for Maker), but the choice to go with $USDe might give you pause…‘Cause the high-yield (20%+) stablecoin of last cycle was Terra Luna’s $UST. …and that famously went belly up, kickstarting the previous bear market.(Hint: stablecoins aren’t meant to do this 👇).But while $USDe may seem similar on the surface, it operates very differently under the hood.Terra Luna’s ‘stable’ coin worked like this:1 $UST would always be redeemable for $1 worth of $LUNA.If the price of $UST fell below $1 (say 90 cents) traders would be incentivized to buy 1 $UST for less than a dollar and swap that for $1 worth of Luna tokens, then sell that for $1 and lock in an instant profit of 10 cents (or 10%). Keeping the whole thing stable…in theory.Problem was: if the price of both $UST and $LUNA cratered, the whole thing would fall apart (which it did).$USDe ain’t playing that game.What Ethena does is, for every dollar you put into $USDe, they go both long (betting prices will go up) and short (betting prices will go down) on $BTC, $SOL, and staked $ETH. So if these currencies go down overall, they make money on their short positions, while losing money on their long positions (cancelling both profit and loss out, and maintaining a stable value).The way they return INSANE 29%+ yields (👇)
2025-04-25