Learning dynamics 4 weeks to read

Did you find this summary helpful? Thank you for your feedbackCase Study on offering a “VT Product” on Amazon.comLearning Dynamics is a company that has a program called “4 Weeks to Read” which is an early childhood reading program that has been sold as a book series where a teacher or parent gets a box of books that consists of lessons, reading books, worksheets and an audio CD. It has been and has still successfully sold on Amazon.After recently turning it into an interactive video version with a Private Labeled VT System with LightSpeed VT, it can now be sold online as a “Virtual Version.” They have leveraged Amazon by adding the “Virtual Addition” to their product on Amazon, and it is outlined below how this was done.This article will cover:How to add a companion offer to an existing book/product on Amazon (to upsell the buyer to the Virtual Version)Selling the “Password” on Amazon, as a “Virtual Product” (without a book purchase)Adding the “Companion” to a tangible book purchaseHere is the link on Amazon where you can see the product listing: every Amazon customer that purchases the books, there is an insert card in the box that lets them know that: “As an Amazon purchaser of the Learning Dynamics 4 Weeks to Read System you qualify for FREE ACCESS to the online interactive video companion program.”This printed card, describes the virtual version, and their “FREE Access” and has a call to action of both a URL, and a QR Code that they can scan and will also take them to the URL. Here is what that insert card looks like.View/Download (PDF)And here is the URL that links to the Free Registration: they register for free, they get access to a few select Courses inside the VT System, and there are several calls to actions that promote the upsell to unlock the full “Virtual Version” for a payment.Go ahead and go through that Free Registration process so you can see what that looks like.As these users go through the Free Registration, we also create a Contact/Opportunity in the CRM which campaigns will start that will promote the upgrade to the full version.Selling the “Password” on Amazon, as a “Virtual Product”(without a book purchase)On the product listing on Amazon, see and click the option for “Virtual Edition” and you will see where an Amazon user can buy just the Virtual Edition right

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