Common banner ad sizes

Author: c | 2025-04-25

Common AD Banner Sizes: If you are preparing to launch a banner ad campaign, it’s important to consider the banner AD Banner Sizes on popular platforms. Here is a guide to common

8 Common Banner Ad Sizes and Their

GUIDE:Getting StartedCreative GuidelinesAd FormatsDisplay SpecificationsVideo SpecificationsHTML SpecificationsFirst-party Hosted Video SpecificationsThird-Party Ad Tags(VAST and VPAID)Mobile SpecificationsNative SpecificationsAudio SpecificationsConnected TV SpecificationsiAd SpecificationsGoogle Android In-app SpecificationsGetting StartedThere is a bit of a strategy for creative. You will have more common sizes and less common sizes. The more common sizes will have more inventory available, but will also usually require a higher bid than other sizes. Less common sizes will have less ad inventory available but can be won usually at a lower bid. For these reasons, it's smart to have a mix of both common and uncommon sizes! We usually recommend about 3-4 sizes and a couple of variations.Creative Spec Summary [One-Pager]Creative GuidelinesCreative images must be clear, recognizable, and relevant; text appearing in the ad must be legible.Creative assets must occupy the entire space of the image size you've chosen. A 300x50 ad cannot occupy a 300x250 inventory slot.Creative assets cannot appear sideways or upside down.Creative assets cannot be segmented, contain multiple copies of themselves within the ad, or otherwise appear to be more than one ad.For creative assets with partially black or white backgrounds, you must add a visible border of a contrasting color to the majority background color of the ad. All creative assets must open a new page on click, cannot open in the same page.Animated display ads (not HTML5) are restricted to a maximum of 15 seconds of looping, after which point they must remain static.Display assets should be no more than 300KB max.In-banner video creative assets should have no more than a 50KB max file load and a 2MB load for the secondary file.In-banner video creative assets have no length limit for click to start video ads, but the video should immediately go to the landing page upon completion.For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over; video should be backstopped by a static 300x250 which should click through to a landing page. (Only applies to embedded in-banner video.)All in-banner video ads must include the play, pause, mute and unmute controls.4th-party calls are not allowed.Ad FormatsThe following are supported: Image files: GIF, JPEG, JPG, PNG, HTML5, MOV, MP4, MP33rd Party Ad Tags from approved ad servers (HTML or raw JavaScript)Rich media is supported with some limitations, please speak to the Choozle Client Success team if you intend to run rich media.Display SpecificationsDisplay ad files can be:Maximum Expanded Dimensions(WxH in pixels)Max Initial File Load SizeSubsequent user-initiated file loadMax Video & Animation Frame rateZ-index RangeMax Percentage of CPU UsageMaximum Animation Length (i.e. Flash™)Expansion not allowed for this unit150 KB5 KB24 fps0 - 4,9990.215-secTop Performing Display Sizes:160x600 (Wide Skyscraper)300x250 (Medium Rectangle)728x90 (Leaderboard)300x600 (Half Page Ad)Other Accepted Display Sizes:88x31 Micro Bar120x60 Button

The Most Common Banner Ad Sizes of

An ad unit is a specific type of advertisement integrated into apps or websites to monetize traffic. Essentially, it’s a container within the app or website that holds and displays various forms of advertisements. These units contain code that calls ads from ad servers, presenting them in different formats based on the context and platform. Types of Ad Units Banner Ads: These are rectangular ads typically displayed at the top or bottom of an app. They are common and easy to implement, often containing text, images, or videos. Interstitial Ads: Full-screen ads that appear at natural transition points, like between levels in a game. They are known for high visibility and user engagement. Rewarded Video Ads: These ads offer users in-app rewards for watching videos or interacting with ads, incentivizing engagement. Native Ads: Designed to blend in with the app’s content, these ads offer a less intrusive advertising experience. Playable Ads: Interactive ad formats where users can engage with mini-games or app demos. Audio Ads: Focused on auditory experiences, these are popular on platforms like Spotify. Offerwall Ads: These present users with a list of offers or tasks in exchange for in-app rewards. Ad Unit Sizes Ad units come in different sizes, which are measured in pixels. The most common ad unit sizes for display ads are: 300×250 (Medium Rectangle) 728×90 (Leaderboard) 160×600 (Wide Skyscraper) 320×50 (Mobile Banner) For video ads, the most common ad unit size is 300×250, while for audio ads, it is 30 seconds. Importance of Ad Units in Monetization Ad units are crucial for app developers and publishers as they provide a way to generate revenue from free-to-use apps or websites. The choice of ad unit and its placement significantly impacts the user experience and the effectiveness of the ad. Ad Unit Placements Ad unit placement refers to where the ad is located on a website or app. The placement of an ad can have a significant impact on its performance and visibility. Some common ad unit placements are: Above the fold: This refers to the portion of a webpage that is visible without scrolling. Ads

8 Common Banner Ad Sizes and Their Importance

Clear that sizes that are designed for mobile specifically perform better than those suitable for most devices, e.g., while Leaderboard (728x90) is a common size between display ad units, it gets little traffic on apps as it’s simply not that suitable for this particular environment.Top banner sizes for in-game campaignsIn-game advertising is quickly growing as a new, innovative advertising channel, allowing brands to reach diverse and engaged audiences. Besides, blended in-game ads make it less intrusive than ever, sometimes even enhancing the gaming experience.In the game environment, ads can appear in different forms, including interstitials that cover the whole screen, rewarded ads, or previously mentioned blended ads that appear in the background of the game.To get an idea of the top performers, here’s the list of the most popular in-game banners we compiled using our internal data from over 13 million ad opportunities.General size recommendations for DOOH campaignsDOOH, or Digital Out Of Home, advertising seems to be living its renaissance, which is highly impacted by the expansion of available DOOH screen inventory and the growing adoption of programmatic advertising.Because of that, more brands can tap into this advertising channel and explore the opportunities it offers.As for the most common creative sizes for DOOH campaigns, DOOH is more about aspect ratios and resolutions than specific sizes. However, there are also some general recommendations you need to follow, according to Digital Media Institute.Standard video formats (landscape)Most DOOH publishers accept a 16:9 aspect ratio, and, like other DOOH formats, it can be rendered in different resolutions from a single creative.Those are:16:9 Full-HD (1920x1080)16:9 UHD (3840x2160)16:10 Full-HD (1920x1200)‍Standard video formats (portrait)9:16 is basically the same format but in portrait mode, so the dimensions here are inverted:9:16 Full-HD (1080x1920)9:16 UHD (2160x3840)‍Additional video formatsFor some DOOH screens, advertisers should craft a different creative with a 4:3 aspect ratio:4:3 (landscape) – 1600x1200 resolutions are mainly required for beam boards in subway stations, large videoboards, or some passenger-TV systems.‍Standard still image formatsAs for the static formats (usually where moving creatives are prohibited, e.g., highways), the resolutions are the same as for video formats, just the file itself should be delivered as an uncompressed JPG:16:9 Full-HD – Landscape (1920x1080)16:9 UHD – Landscape (3840x2160)16:10 Full-HD – Landscape (1920x1200)9:16 Full-HD – Portrait (1080x1920)9:16 UHD – Portrait (2160x3840)4:3 – Landscape (1600x1200)‍Common banner ad sizes explainedWith all the lists combined, it might seem that brands use many different banner sizes in their campaigns, but the truth is that most of the traffic goes to only 14 of the most commonly used banners.Let’s learn a bit more about each of them.1. Medium Rectangle – 300x250Medium Rectangle is a universal banner suitable for both desktop and mobile campaigns. That’s one of the key advantages of. Common AD Banner Sizes: If you are preparing to launch a banner ad campaign, it’s important to consider the banner AD Banner Sizes on popular platforms. Here is a guide to common The Most Common Display and Banner Ads Sizes. When it comes to programmatic ad sizes, understanding the most common display and banner ad sizes is

Common Website Banner Sizes For Ads In 2025

OverviewOnline advertising in this day and age has many different forms, and one of the most popular ones on the list is Google Ads – the one that was previously called AdWords. Due to the popularity of Google Ads, there are several different banner types that it can work with.Unfortunately, trying to get all of the possible banner types is a huge waste of money most of the time, so the knowledge about different ad types and sizes is borderline crucial to be able to properly advertise yourself via Google Display Network.To understand the purpose of Google’s responsive display ads, it’s important to go over the definition of a display ad. A display ad is an ad that you see all the time on many different sites, but not searching for a specific thing. That’s why they are called display ads – since they are displayed alongside the page’s actual content.Google’s own help page claims that there are two main display ads that can be used within the system – static image ads and responsive display ads. Static image ads are not the default choice of the Google Display Network, and they cannot adapt to different ad slots, showing the advertised image exactly the way you’ve uploaded it.Responsive display ads, on the other hand, can adjust themselves automatically to fit the majority of ad spaces – bringing the highest performance out of the two. This is why responsive display ads are considered the default type by the Display Network.Various Google responsive display ads sizes are tested and optimized by Google themselves, leaving you with more time to optimize your ads for better ad performance on your end. However, that’s not to say that the knowledge of different ad sizes does not matter, even in this context.Before we move on to the exact ad sizes, it’s also important to mention other specifications for mobile ads that are generally similar to most of the advertisements. The file format recommendation consists of the three standard formats – PNG, JPG, and GIF. Additionally, the file size limit for these ads is 150 KB.Most common Google display ad sizes for desktopThere are many different display ad sizes Google can offer you when it comes to desktop-oriented advertising with Google Ads. It is worth mentioning that, since the entire market of online ads has already evolved several times in recent years, the effectiveness of these ads varies greatly depending on a lot of factors, from placement to the image itself. Some of the ads can only do their best at the very top of the web page, and others can be placed as low as the very bottom of the page, acting as a page break of sorts.728x90 px – “Leaderboard”120x600 px – “Skyscraper”336x280 px – “Large rectangle”468x60 px – “Banner”300x600 px – “Half page”160x600 px – “Wide skyscraper”300x250 px – “Medium rectangle”250x250 px – “Square”200x200 px – “Small square”234x60 px – “Half banner”120x240 px – “Vertical banner”970x250 px – “Billboard”180x250 px – “Small rectangle”125x125 px

What are the most common banner ad sizes?

DefinitionAn online ad significantly taller than the 120x240 vertical banner.InformationSkyscraper ads are tall -- very tall -- with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.The IAB has since announced standard sizes for skyscraper ads. The standard skyscraper is 120x600 and the wide skyscraper is 160x600. With standards in place, skyscraper ads became more common at advertising networks.Skyscraper ads are often called skyscraper banners, although some examples have mimicked the look of a banner by using a combination of ad buttons and text.see also: Digital Marketing ToolsSitesIAB Standards : Ad Unit GuidelinesArticlesSpecial Report: Are Bigger Online Ads Really Better?E-Commerce Times (July 26, 2001)Studies Say Banner Ads Work, But Bigger Is BetterE-Commerce Times (July 19, 2001)Related Termsbanner ad, rectangle ad, vertical bannerview all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary

9 Common Banner Ad Sizes and Their Importance

Of a web page.Smartphone Banner (300x50 or 320x50): A small banner ideal for mobile devices and typically placed at the top or bottom of the phone screen. Leaderboard (728x90 – desktop): A rectangular banner commonly placed at the web page's top or bottom.Super Leaderboard (970x90 – desktop): A wider version of the Leaderboard banner mentioned above.Portrait (300x1050 - desktop & mobile): A tall, narrow banner designed for vertical placement online. It has good viewability and click-through rates and provides plenty of space for creativity.Skyscraper (160x600 – desktop): A tall, narrow banner commonly placed in the sidebar of a web page. Medium Rectangle (300x250 – desktop & mobile): A small to medium-sized banner commonly placed within a web page's content. 20x60 (120x60): A small banner ad, often placed within the content of a web page.Mobile phone interstitial (640x1136 or 750x1334, or 1080x1920): A full-screen ad that appears between content on mobile devices.Feature phone small banner (120x20): A small banner ad designed for feature phones.Feature phone medium banner (120x20): A slightly larger banner ad also designed for feature phones.Feature phone large banner (216x36): The largest of three banner ads designed for feature phones.‍Top-performing banner ad sizes for desktop and mobileAs you can see from the IAB recommendations, there are quite a few different banner sizes that you can choose for your advertising campaigns. It all comes down to specific website requirements, the content of your ad, or your campaign goals. The sizes mentioned above are some of the most commonly used ones. But which of them shows the best results?We at Eskimi wanted to dive a bit deeper and analyze the performance of each, splitting banner ads that advertisers use into several different categories – or what to consider if you focus mainly on desktop, mobile, in-game, or DOOH campaigns.We pulled our internal data from nearly 4,5 billion ad opportunities on millions of sites and apps and identified the top-performing and most frequently used banner ad sizes.Here are the results.Static bannersStatic banners are ad format that doesn’t contain any moving elements. Those are still images that can consist of fixed graphics, texts, and/or calls to action.They come in various shapes and sizes, including rectangles, squares, and leaderboards. They can appear basically on any channel as it’s a universal format that has been used for many years already.Most popular static banner sizes for desktopAs you can see from Eskimi’s data, advertisers serve their static banner ads in different sizes, although there are two obvious leaders – 300x250 also called Medium Rectangle, and 728X90, known as Leaderboard.This doesn’t mean, though, that these two sizes should be used by everyone from now on since we already know that it highly depends on several different factors.. Common AD Banner Sizes: If you are preparing to launch a banner ad campaign, it’s important to consider the banner AD Banner Sizes on popular platforms. Here is a guide to common The Most Common Display and Banner Ads Sizes. When it comes to programmatic ad sizes, understanding the most common display and banner ad sizes is